Graphic elements

At the heart of our brand identity is the horizontal Keyline. With a life of its own, it can change dynamically to respond to the context and content around them but always with a strong overall feel. The Keyline means that - even without a Logo - you know you are looking at BAE Systems.

Beyond covers, Keylines are used to organise information specific to your material, or adding finesse to a layout. Use them to counterpoint bolder images and to organise smaller graphic elements into a cohesive scheme.

Although a constant on printed covers, Keylines are not compulsory on all communications. However, they will give you a recognisable 'BAE Systems' element on even the simplest design.

For more information

The above information is only a summary of the Brand Standards in this area. Please download the relevant Brand Standards section and any templates or files from the Downloads box on this page. All internal or external communications require sign-off prior to production by your Brand Champion - you will need to allow enough time for this to take place. Any further questions should also be directed to your Brand Champion. Find their details on Managing our brand in the top navigation